Extreme Sports Theme Park, Alessandria

Redevelopment of a gas turbine power plant ENEL in an extreme sports theme park.
International Contest of Ideas  – 1st prize.


XXL Xtreme Xperience Land


XXL (Xtreme Xperience Land) is the first theme park in Italy dedicated to extreme sports and entertainment. A multi-experience space, where everyone can find an offer that suits their needs.


Located in a strategic geographical position with a very large user base, the project stands as an important new territorial polarity with an urban marketing value for the city of Alessandria.


XXL offers a mix of extreme sports suitable to everyone, in addiction to educational and teambuilding activities.
An experience that becomes an entertainment and learning vehicle, involving all the five senses. Experiment intense emotions, while interacting with others and having fun.


A revolution in the world of extreme sports: you no longer need to reach specific locations often inaccessible to live an adrenalin rush and charged-up emotions. You can find outdoor and indoor activities all in a single place. The extreme sports move towards the city.


All in an exceptional site, a disused power plant.
By keeping the memory and the communicative power of the massive industrial facility, it becomes the perfect setting for the planned activities.


At the site a single new, “building-path” is installed, which winds up through the area, distributing the visitors and providing support services to the various activities.


5 thematic areas (water, earth, air, energy, nature), inspired by the natural elements, recreating the environments to live unique experiences.




Client ENEL
Surfaces lot  66,000 sq.m; parkings 11,000 sq.m; green area 25,000 sq.m; new building 3,300 sq.m.
Project Manager Recchi Engineering / Arch. Emanuela Recchi con Arch. Alexia De Steffani
Architectural Design Frigerio Design Group, Arch. Enrico Frigerio con Arch. Carola Ginocchio, Arch. Fabio Valido, Arch. Paula Vier, Arch. Daniele Gesualdo
Economic sustainability Ing. Livio Dezzani
Social sustainability Arch. Stefano Ponzano
Environmental sustainability
and energy issues 
Ing. Ermanno Maritano